Why is Christmas advertising so effective?

Five top festive marketing hacks

There are many reasons why Christmas marketing is so successful and lots we can learn from it to make marketing successful throughout the year.

1. Big Spenders

The volume of market is naturally high at this time of year, not only are we buying gifts but we need our hair doing, new party clothes, possibly a weekend away. We are happily resigned to spending money, your marketing simply needs to point customers your way. So, for the rest of the year, you need to recreate Christmas. Tune into any popular topics, events or zeitgeists that are happening, it helps build a connection with the communities who are rejoicing whether it be a sustainable day, festival or a change in seasonal weather. Fulfil customers need and you’ll reap the rewards.

2. Ultimate Deadline

The 25^th December hard deadline creates urgency and is a big component of creating effective Christmas advertising. Put an end date on each of your campaigns to motivate your customers into taking action.

3. Brand Building

Tracking is very easy online but don’t be fooled by ‘last click attribute’. How people buy is a complicated web of touch points from hearing about you from a friend, reading an article, seeing some advertising, scrolling online. Google explains it clearly by advising advertisers to improved click through rate by increasing brand awareness. Research shows to grow your business, 60% of your budget should be brand building and 40% activation marketing.

4. Planning Reaps Rewards

Christmas focussed businesses start planning early, usually around July to kick-start brain storming and get some exciting ideas in place. By planning your campaigns early you’ll have time to road test them and allow time for your customers engage. For example, businesses advertising an event see far more success with a 3-month run up with sales in the last month that those who pin all their hopes on just the last month.

5. Gift of Giving

Offer gifts, treats and shower them with presents. Grab attention with your offerings. Make Christmas an all-year-round occurrence for your customers. Give audiences reasons to engage with you, whether it’s a party or special event, something to turn up to or just make them feel special. Your call to action is one of the most compelling tools you can employ, discounts, extra service, bogoff, we all need a compelling reason to take action in this busy world we’re living in.

You’ll stand out from the crowd by giving audiences what they desire, making your messaging clear and directive and you’ll be enjoying Christmas all year round

It’s not too late to book your Christmas advertising in Time & Leisure December edition and festive digital newsletters. So, drop us a line or get in touch today [link to contact us page] and if you’d like some help with your design, content or marketing, our team at TLC Creative Agency can share their experience to take it to the next level.

Speak to our team who can help you create a campaign across print and digital. Get in touch today, we’d love to help you.